Celebrating 26 years of unconventionality

Guided by a forward-thinking spirit since 1998, smart has always embraced unconventionality and inspired to imagine an optimistic future. We combine premium quality, intelligent features and contemporary design so it can be adapted seamlessly to our lives. Together, let’s embrace the power of electricity, evolve with the needs of time, and continue to push the boundaries of what’s possible.

We have defied convention and redefined mobility for a quarter of a century. From the beginning, we sought innovative solutions for the challenges of city life. As our all-electric smart #1 hits the road, we reflect on our non-conformism by highlighting original achievements, magic moments and the stories that shaped our attitude and vision. While the appearance of our cars may have changed, we still show how successful unconventional can be.

Always Tomorrow

Always anticipating the mobility of tomorrow

We continually evolve to meet the ever-changing mobility needs, pushing boundaries and embracing new technologies. With the fortwo city coupé smart brought the first car of this kind to the mass market with a goal to revolutionise urban mobility.

Extraordinary

Extraordinary

The smart for two edition by Jeremy Scott introduced true uniqueness in colour and material choices. Loved by fans for expressing individuality combined with an unconventional approach to mobility. This distinctive approach is still visible today.

Visionary

Visionary

In 2008, we already began to embrace the power of electricity with the smart fortwo electric drive. Today, we are proud to be an all-electric brand, showcasing our commitment to sustainable mobility.

Smart Break

We want to celebrate this next chapter with you

Together with you, we are the architects of tomorrow. To be part of this journey, sign up for our newsletter to get news about upcoming exhibitions, events and more.

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smart #1

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